Employer branding is essentially how you market your business to job seekers and what employees have to say about your workplace. Employer branding strategies provide you the power to influence and improve the conversation about your business, resulting in increased talent acquisition and retention.
Let’s take a look at some current employer brand implementation tactics.
Identify Your Company’s Unique Selling Points
It’s crucial that you start by concentrating on your company’s mission statement, values, vision, and culture if you want to develop a strong employer brand. It could be useful to start with understanding the needs of your company and work backward from there to determine the kind of talent acquisition you need to hire to achieve your goals.
Audit Your Employer Brand
You might not be fully aware of the standing your business has among potential employees or even your current staff. Send out internal questionnaires, scour social media, read reviews on sites like Glassdoor, or work with a company that manages reputation monitoring. In order to create a successful employer brand, your study should ultimately reveal your employees’ favorite components of your workplace culture that you can emphasize, as well as any places for development.
Develop an Effective Onboarding Experience
The onboarding process is the first thing a new hire experiences, and a poor first impression can have serious repercussions. In fact, workers are twice as likely to look for a different opportunity after a bad onboarding experience. Ultimately, a strong onboarding experience is the first step in establishing a great company brand.
If you’re having trouble finding qualified candidates or making the best hiring decisions, look no further than the experts at the Business of HR to serve as your trusted advisors and recruiting support team.