Barbie Winterbottom

20 Years

Worked for over 20 years in the People Space


the Business of HR,
a boutique consulting firm


launched the Hiring Squad in 2022

About Barbie

Relatable | Authentic | Whole Hearted

Like millions around the globe during the COVID-19 Pandemic, my job was eliminated.  I knew this was a pivotal moment for me and my career, and that it was time to lean in to my dream and passion for growing talent and so, I launched the Business of HR, a boutique consulting firm offering services including Coaching, Consulting, Speaking and giving back to the HR and community I love so much. 

With 20+ years of experience in Leadership and People I’ve developed a sixth sense and a unique ability to quickly see through the noise of an issue and identify the root cause to create the right strategy and team to solve the problem at its core. 

I have deep roots in Talent Acquisition, with specific emphasis on High Volume Hiring, TA transformation, Employment Branding and training and we use this experience and knowledge to build end to end strategies to deliver the best talent possible.  

With significant demand in this space, I launched the Hiring Squad in 2022 with my business partner, Sam Eaton. Together we bring you customized recruitment strategy, branding, training and more.  We can help train your TA Team as well as your hiring managers and people leaders…because, let’s face it, most leaders are not taught how to facilitate meaningful DEIB informed interviews.

As a member of the LGBTQIA+ community, a cancer survivor and the daughter and sister of a father and brother taken by suicide, I have a perspective and lived experience that informs and impacts everything I do to elevate mental health awareness and meaningful DEIB strategies and initiatives in the workplace.  I’m honored to have been recognized as a top voice in the DEIB space and I’ve recently been joined the Board of the Bowman Foundation for Workplace Equity & Mental Wellness.

It’s not enough to simply talk about mental health and Inclusion, we must take action, amplify voices that need to be heard and operationalize our programs to truly deliver the impact our people deserve and our workplaces desperately need. I wrote the 5 Imperatives to help HR and Leadership professionals shift their mindset and their approach to work. We must change ourselves first, if we want to change our workplaces…transformation really is an inside job.

What we offer

Recruiting & Staffing Support

We deliver High Volume Hiring expertise as well as hands on Recruiting support for HR, Leadership & Confidential search. Recruiting & Staffing Support

Human Resources Consulting

From operationalizing Culture & Values to HR Team support, Leadership coaching & Development and building People infrastructure, we can help you optimize the People Strategy for your organization.
Barbie Winterbottom

Thought Leadership & Speaking

Invite me as a speaker to your next seminar or conference and I can inspire and help your audience reframe the way they approach the work they do! Workshops available too.

1:1 Coaching

Today, I offer my 1:1 Executive and HR Coaching services as I recognize the gap that exists between the “Theory” of how things work and the reality of how things actually get done

What They Say

-Tynesha O’Quinn,
Barbie delivered the final keynote at the VA State SHRM Conference and I was completely blown away!

–John Carlson,
CHRO Filtrous

Working with Barbie has transformed our People Team. We now have a True North, a strategy, mindset and framework to execute the valuable work our People deserve.
-Shelly Smith,
2022 VA State Conference Lead
Barbie Winterbottom’s keynote delivery was spot on for our final day at the HR VA SHRM 2022 conference. Her real time presentation of all things related to the business of people, made a huge impact on how we think and how to move forward in the world as business leaders.
Aaron B

-Aaron Backman,

Lead Technical Recruiter

Barbie either has a 6th sense or her fabulous glasses are magic, when you meet with her she makes space for and see’s you, for who you truly are and what you can be. I started coaching with Barbie at a pivotal point in my career where my my engagement at work was low, I was clashing with other leaders, feeling burnt out, and without purpose. After just a few sessions I had already started to rebuild my confidence in my capabilities and was able to articulate my competence in more effective ways. Just a short year later I have doubled my salary, am entering a new leadership role with a company that see’s my worth, and am more satisfied in my role than ever. When I need an executive coach again I know who I’ll call.